Following a successful debut on Sky1 this autumn, Donna Taberer, Commissioning Editor, Entertainment, Sky1, 2 and 3 has commissioned Twofour to produce 5 x 60’ live episodes of Noel’s HQ to launch in January 2009.

In Noel’s HQ, Noel Edmonds and his team of helpers aim to inspire, encourage and empower every viewer to make an immediate and enduring contribution to life in Britain.

Noel’s HQ was seen as a response to the growing frustration being felt by millions who see their nation changing for the worse and their communities, and therefore their lives, changing forever. The series will attempt to answer the key questions to which millions of us are desperately seeking the answers:

How can we turn our young people away from violence and anti-social behaviour?

Who are the faceless un-elected busy bodies who are turning us into “Grey Britain”?

Why are we now so over-burdened with so many rules, regulations and new laws? 

Taberer commented: “The original broadcast of NOEL’S HQ demonstrated that there is a strong appetite for a series that engages viewers in a fun and entertaining way. The results from the live show were truly remarkable and continue to resonate. With a series we’ll be able to engage our viewers in long term incentives that will truly impact British society. This is a show where every viewer can get involved - but it won't cost them money - the  perfect antidote to the credit crunch and christmas excess.”

Noel’s HQ will combine doing good with “feel-good” and will attempt to change people’s lives forever. From local projects to nationwide campaigns; from light-hearted stories investigating “Bonkers Britain” to heart warming stories of generosity and bravery, Noel’s HQ will attempt to inspire significant social change across Britain. A host of famous celebrities will be getting behind our stories to make a real difference and we'll be asking viewers to back a number of campaigns called “SNOEL-Balls,” initiatives that will start small but grow big thanks to the help of the British public.

Noel’s HQ  was an instant success on Sky1.  Over 1,200 people registered to become organ donors. £25,000 worth of goods were donated to support Troop Aid and HRH The Prince of Wales has now become a patron thanks, in part, to Noel’s HQ’s communications with Clarence House, not to mention the ongoing discussions between Noel’s HQ and the Premier League and Champions League to provide seats for servicemen and their families at national and international level. The Kiyan Prince Foundation has benefited from the professional support network established by Noel’s HQ from experts including Dr Tanya Byron and Taylor Herring PR, moreover the team have been contacted by over 70 other organisations offering a range of support from computers and free printing services to website design and transport.

Noel’s HQ is a Twofour production for Sky1. Richard Woolfe, Donna Taberer, Sally Dixon, Melanie Leach and Noel Edmonds will be Exec Producers.

Noel’s HQ will launch in January 2009 on Sky1 and Sky1 HD.

ENDS

For further information please contact:
 
Chris Aylott                        
Publicity Manager, Sky One          
T: +44 (0)20 7705 2893                    
M: +44 (0)7730 637688               
Chris.Aylott@bskyb.com                
www.skypressoffice.com                

Notes to Editors:

Sky1
In Sky homes, Sky1 is the most watched non-terrestrial entertainment channel, attracting more than 19m unique viewers every month. Sky1 distinguishes itself from rival networks with award-winning, exclusive US and homegrown drama, talked-about entertainment formats and distinctive factual entertainment series.

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