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Amanda Wood
HEAD OF PRESS TWOFOUR GROUP

TEL: +44 (0)1752 727 400
EMAIL: amanda.wood@twofour.co.uk
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09 : 06 : 2009
Sky1 commissions Twofour to make third series of Are You Smarter Than A Ten Year Old?
Pact

Sky 1’s hit family quiz show Are You Smarter Than A 10 Year Old? is back for a third series with a few important and exciting changes. A new series means new rules and this term is no different. Instead of being assisted by a regular class of 10 year olds the new series of Are You Smarter Than YOUR 10 Year Old? is looking for contestants who will play alongside their own ten-year-old relative and four of his or her school friends. So we’re looking for parents, older brothers and sisters, Aunts and Uncles or even Grandparents with a 10 year old relative they are willing to take on answering questions on school subjects.

And there’s more. Noel Edmonds returns to Sky1 and Sky1 HD as host of the primetime version of the show - Noel’s Are You Smarter Than YOUR 10 Year Old? - where contestants will now compete for an increased top prize of half a million pounds!

Plus newcomer Damian Williams joins the roster to take control of the daytime series of Are You Smarter Than Your 10 Year Old? Damian is a fresh new face for Sky1 and will be bringing his unique style to the Nation’s favourite classroom.

Stuart Murphy, Director of Programmes, Sky1, Sky2, Sky3 comments; “It’s fantastic news Noel’s back for the new series and the jackpot has increased. And it’s an honour to welcome Damian to the Are You Smarter, and Sky1 family. I'm looking to bring new faces to Sky1 and Damian is an untapped talent who will entertain our audience with his own inimitable style and humour.”

Greg Barnett, Executive Producer, Twofour comments; “All successful shows add new elements to help them grow and I'm excited by the changes we have introduced. The twist of having a child and adult who are related taking part will add a bit of family rivalry as the ‘Little Uns’ take on the ‘Bigg Uns.’”

To apply to be on the new series call 08700 625 095 or visit www.sky.com/sky1 and download the application form. In order to be considered you must be willing and able to appear on television with a ten year old relative and four of his or her school friends, all of whom must be aged 10 at the time of recording – August 2009. If selected, you, your child and his/her school friends must be available for the studio recordings in London between 17th and 28th August 2009. You can be a parent with your own 10 year old child, a grandparent with your own 10 year old grandchild, an Aunt or Uncle with a 10 year old niece or nephew or an older brother/sister playing with your 10 year old brother/sister.

Are You Smarter Than YOUR 10 Year Old? challenges adults to win big money based on questions from UK school textbooks and the National Curriculum, Key Stages 1 & 2. For each question the player answers correctly the more money they win. A ‘class’ of ten year olds are there playing along too and can be called upon for their help provided the adult still has at least one of their 3 “cheats” in play.

Noel’s Are You Smarter Than YOUR 10 Year Old? (10x60) and Are You Smarter Than YOUR 10 Year Old? (20x60) will be Executive Produced by Greg Barnett, Head of Entertainment, Twofour, and Series Produced by Simon Proctor. Clare Hollywood is the Commissioning Editor for Sky1, Sky2, Sky3.

Noel’s Are You Smarter Than YOUR 10 Year Old? and Are You Smarter Than YOUR 10 Year Old? will air on Sky1 and Sky1 HD in late 2009.