Twofour has strengthened its broadcast team with the appointment of Jennifer Hills as Head of Branded Content. Jennifer joins Twofour from Endemol where she was Head of Broadcast in its branded content division, New State, and prior to that she spent three years as Head of Branded Content at Mediacom.

“Jennifer has a formidable reputation built over ten years at Endemol, Mediacom and Cake where she has created Branded Content solutions for many international blue chip clients” said Melanie Leach MD Twofour Broadcast. “ Her strong background in broadcast, sponsorship and event production combined with her experience with Global Brands crossing the Media and Entertainment industries is going to be key as Twofour continues to develop its offering to channels and brands.”

Jennifer said: “Joining a business that is committed to evolving production in line with the ever-changing media landscape is very exciting and I am thrilled to have joined the team at Twofour. Having a media agency background I understand the importance brands place on communications solutions that engage and entertain audiences across all media. The breadth of creative resource that Twofour offers with its Production, Digital and Communications divisions means that we are able to develop creative and composite entertainment solutions for our clients that are second to none.”

Jennifer has delivered a number of high profile brand funded TV series including: 4 series of Transmission with T-Mobile - C4’s flagship music show, ITV1s Pedigree Dog Rescue and Nokia Green Room; as well as securing a range of digital and experiential partnerships for clients including Nokia, LG, GSK, Audi, Carling, Bacardi and Wrigley’s. Before joining Mediacom she was an account director at Cake working on Brand Strategy, Marketing, Brand Funded Content, PR, Creative and Media Planning for clients including: Orange, Budweiser, V Festival and Virgin Retail.