Twofour is producing a new 4-part series with Jo Malone, one of Britain’s most successful female entrepreneurs, for BBC One which gives budding entrepreneurs the chance to take a product they have created to new heights. The nationwide search for applicants launches today (22 October 2009).

Jo is looking for people who have an original product or range which they believe has the potential to make the leap from kitchen table to high street. Those who are chosen by Jo will benefit from her expertise, experience and guidance.  For more information and to apply visit bbc.co.uk/beonashow and click on New Brands.

Each of the four episodes will focus on a different category, for example, home & garden, food & drink, children, and accessories*. Once Jo has selected those who she believes to have real potential, she will guide them through the world of branding, public relations and business, and prepare them for a pitch to a major retailer. Will they be able to convince them to take a chance on a new product during this period of commercial uncertainty? Growing and sustaining a business during a time of recession is a great challenge. And Jo knows how hard it is to make a small business work but with creativity, sheer hard work, direction and, perhaps, a bit of luck, there are possibilities out there.

Talking about the show, Jo Malone says: “In a previous recession I was a small business trying to become more successful. I learnt so much from that time. Through this series, I will support and encourage a range of entrepreneurs to realise their dreams and fly the flag for British retail.  Ultimately, I hope that by empowering people with the belief that they can succeed we will launch some new businesses and help in a small way to get Britain back on its feet.”

Jo began her career as a therapist and in the early 1990’s she created her first product – a scented bath oil - which she hand-mixed at home and gave to her facial clients as a thank you.  The gift was an instant success and by 1994 she opened her first store. The company grew into an international brand of luxury fragrances, skin care and lifestyle products. In 1999, the brand was acquired by Estee Lauder Companies and Jo remained Founder and Creative Director until her departure in 2006.

BBC Executive Producer, Alison Kirkham, says:“Jo Malone is an exciting and formidable new talent for BBC One. With her entrepreneurial flair and passion for creativity, she is sure to inspire anyone looking to take their fledgling business to the next level.” 

The Executive Producers are Melanie Leach and Nav Raman, the Series Producer is Nicole Streak and Alison Kirkham is Executive Producer for the BBC.

* The categories have yet to be finalised and are subject to change.

BACK TO NEWS