Twofour distributor, iD Distribution, has announced a sensational Mipcom for one of the market's hottest titles - the Twofour production and format How To Have Sex After Marriage (9x60') which was originally produced for Five. There was a huge buzz around the programme and format with interest and acquisition commitments from many international buyers during the week.
How To Have Sex After Marriage (9x60') is a factual entertainment format which helps married couples who have lost their spark rekindle some passion in the bedroom. Through a series of crucial format points each episode reveals the couple's relationship issues before introducing a team of relationship and sex experts to help them put things back on track. Emotional and sexual coaching follows which inevitably brings tears, revelations and both physical and emotional transformation for the featured couple. After a week apart and armed with greater skills and sexual know-how, each couple is reunited in a romantic destination - but will they have learnt How To Have Sex After Marriage?
Backed by a national survey and packed full of take out tips, How to Have Sex After Marriage is a format that delivers emotional narrative, personal transformation and valuable information about a topic which touches the lives of every viewer.
iD Distribution is selling the completed programme alongside the format giving buyers the opportunity to buy now and go straight to air whilst producing their own original version thus creating a long term future for the series within local markets.
Both RTL Netherlands and SBS Belgium have picked up the original series and they have also taken the Format option. Format sales are currently in negotiation in a number of key territories and there is a lot of interest in the US.
Sally Miles, CEO, iD Distribution, says:
"The title sells the show and the programme delivers a really fresh and pacey format. This isn't just about sex, it is a really emotional journey for the couple both individually and together. They are at breaking point and through expert help manage to rediscover what they fell in love with and rekindle their sex lives learning a few tips along the way! The US has been waiting for this format! It will really stand out in the US schedules!"