Noel's HQ combines feel-good and doing good. Every day random acts of kindness are few and far between. For the first time ever on British television, members of the public are rewarded in life changing ways for the acts of generosity they perform. The stories featured on the programme receive gifts of real significance - gifts that will impact on entire communities, create lasting change and genuinely influence the direction of people's lives forever.

Noel's HQ includes undercover celebrity challenges, hidden camera stunts and huge prize giveaways, the latter all stored in the NHQ studios wall of deposit boxes - but beware they're not all good. At any given moment in the show Noel selects someone to open a box - the good among us have the chance to win something amazing, but for those of us who aren't so good the deposit boxes tell them now's the time for payback. In addition, Noel enlists the help of a dedicated team known as the Guerrilla Squad, who take on the job of making Britain more beautiful. This ninety-minute special aims to do more than entertain; it hopes to move and inspire a nation to make a difference. From national campaigns where every viewer can join in, to lighter stories and topical campaigning, Noel's HQ rewards the good while it's payback for the mean and stingy.

Noel's HQ was an instant success on Sky1. Over 2,500 people registered to become organ donors. £25,000 worth of goods were donated to support Troop Aid and HRH The Prince of Wales has now become a patron thanks to Noel's HQ's communications with Clarence House, not to mention the ongoing discussions between Noel's HQ and the Premier League to provide seats for servicemen and their families at international and national level. The Kiyan Prince Foundation has benefited from the professional support network established by Noel's HQ from experts including Tanya Byron and Taylor Herring PR, moreover the team have been contacted by over 70 other organisations offering a range of support from computers and free printing services to website design and transport. A five part live series of Noel's HQ went out early in 2009.

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